I Made a $500 Video for Free. While My Kids Were on a Trampoline. Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Let's talk about explainer videos. You know those short videos that walk someone through what your product or service does? The ones that show up on landing pages and course pages and make people go "oh, I get it now"? They work. Really well. Landing...
about 1 month ago • 4 min read
Why obsessing over "the one thing" is holding you back. Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. In early December, I got an inbound lead for one of the largest speaking deals of my career. Multi-city tour. Big budget. The kind of opportunity that makes you sit up in your chair and think, "This could change everything." Things started moving quickly. Then they...
about 1 month ago • 4 min read
Stop Building Your Network. Start Feeding It. Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. This newsletter is sponsored by Folk, the CRM that captures the full context of your relationships in one place. It's my system for turning relationships into measurable outcomes and revenue. If you've ever lost track of a connection that could've turned into a deal, this is...
about 2 months ago • 2 min read
What if the worst thing that happens to you isn't actually the worst thing? Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Today's newsletter is brought to you by Stanley, because your best ideas shouldn't die in the algorithm. 100,000 views on a LinkedIn post I dictated while making my daughter alphabet soup. That's not a flex. That's what happens when you stop...
about 2 months ago • 4 min read
AI Didn't Replace My Story. It Helped Me Finally Tell It. Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Today's newsletter is brought to you by The Social Lead Capture System, because your engagement shouldn't evaporate the moment someone scrolls past. I built an app in a few hours that now generates affiliate revenue while I sleep. No coding. No developers. No...
2 months ago • 4 min read
The System That Runs Without You Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Today's newsletter is brought to you by Stanley, because your best ideas shouldn't die in the algorithm. 100,000 views on a LinkedIn post I dictated while making my daughter alphabet soup. That's not a flex. That's what happens when you stop guessing at what works and let a tool do the...
2 months ago • 4 min read
You Don't Get the Life You Hope For Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Today's newsletter is brought to you by Stanley, because your best ideas shouldn't die in the algorithm. 100,000 views on a LinkedIn post I dictated while making my daughter alphabet soup. That's not a flex. That's what happens when you stop guessing at what works and let a tool do...
3 months ago • 5 min read
Your 2026 Body Is Being Built Right Now Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Today's newsletter is brought to you by Stanley, because your best ideas shouldn't die in the algorithm. I love creating content on LinkedIn. What I hate is watching great ideas die because the person posting doesn't know the formula. The right hook. The right structure. Even...
3 months ago • 4 min read
Growth Filters Your Circle. Let It. Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Today's newsletter is brought to you by Stanley, because your best ideas shouldn't die in the algorithm. I love creating content on LinkedIn. What I hate is watching great ideas die because the person posting doesn't know the formula. The right hook. The right structure. Even...
3 months ago • 3 min read