This issue is sponsored by Entrepreneur Live.

Hey, I'll be speaking at Overcoming Impossible Live on October 23 in Brooklyn, along with Gary Vaynerchuk, Jason Feifer, Megan Thee Stallion, and Robert Irvine. I'll be leading hands-on workshops. If you can, bring your toughest problems in business, and we'll work on a plan together. Details here.

Use promo code TERRY and you save $150.

And now let's get into it.

Last week I launched Send It, my new card game.

The launch email had the subject line "Will you Send It?" It was about a game called Send It.

And I almost didn't send it.

That's the honest part. I spent weeks building this thing, and when it came time to ask people to buy it, my stomach turned. What if nobody wants it? What if I just became the guy selling cards?

So I ran it through my own test. What's the goal? Is it hard or wrong? What's the move?

Hard means keep going. Wrong means change course. They feel identical from the inside.

It was hard. So I sent it.

22 of you bought it that first day. Thank you, for real. And to the early supporters: your rewards are coming. You will hear from me this week.

Okay, here's what's in it for you.

The idea came from the Hard or Wrong framework. You can't tell hard from wrong by how it feels, so I built a three-question test and a one-page card to run your decisions through. Send It is how you actually live that, every day. The cards are the daily practice.

Then I built the whole thing in a weekend. I want to walk you through exactly how. And I'm going to play a new card while I do it: Document a Process. "Pick one thing you do on repeat. Write down every step, in order, the way you would explain it to a smart friend on their first day. Save it where you will actually find it."

This email is that card, in real life. I'm documenting my process so you can repeat it. Call it a mini case study.

Here's the loop.

1. I talked it out. Everything started with me talking. I dictated the concept, the card ideas, the look and feel, all into Muse. Voice in, structure out. No blank page, no typing.

2. Muse wrote the build prompt. Once the content was locked, I had a prompt I could paste straight into Lovable.

3. Lovable built the app. One paste, and the digital deck came to life.

4. Kajabi handled the selling. The product page and the $7 checkout.

5. Kit sent the email. The launch announcement went out through Kit.

Idea to execution in one weekend. With four kids at home.

One honest note. I had a head start on this: years of content, an audience, rooms to sell in. You start where you are. The question still works.

The part that transfers is the question: what am I doing by hand right now that a connector or a skill could handle? Not in a geeky way. Not everything at once. Just one thing.

This is also how I do my actual job. I'm a growth advisor to EveryExpert, and I run it the same way: my expertise, plugged into systems that talk to each other. If you want to see what that looks like from the inside, you can sign up here.

And this isn't just a creator thing. If you work a regular job, this is coming for you too. Having expertise used to be enough. Now the edge is knowing how to run it through a few connected systems so it shows up everywhere it needs to. Start with one. There is no need to do everything at once.

The proof it's working? I still leave at 2pm to coach my daughter's flag football team. The systems hold the business. I hold the whistle.

So here's your move this week. Name the thing you haven't sent. The email, the product, the post, the ask. You know the one. Then hit reply and tell me what it is. Saying it out loud is usually the start.

Send It,
Terry

PS: Send it and challenge yourself every day. Grab the deck here.

P.S. Want help walking through this stuff live? I'll see you in Brooklyn.

P.P.S. By the way, can't make it to Brooklyn and just want to chat? book a time with me on EveryExpert.