Sponsored by EveryExpert People already ask you for advice. EveryExpert makes it a paid, booked call instead of a favour. Free guide to your first one: terryrice.co/everyexpert Years ago a client asked me a question that changed what my knowledge was worth, without me learning anything new. I forgot that lesson completely, and my wife had to remind me of it last weekend. Here's the whole thing, because the move works on whatever you already sell. The question. Back in the day I was a Facebook...
14 days ago • 6 min read
Sponsored by EveryExpert People already ask you for advice. EveryExpert makes it a paid, booked call instead of a favour. Free guide to your first one: terryrice.co/everyexpert A few weeks ago I started a second newsletter on LinkedIn. It's called Better Problems, and it runs on one question: is this hard because it's worth it, or hard because it's wrong? Yes, part of the reason I'm telling you is that I'd like you to read it. The more useful part is why I started it, because it wasn't a...
21 days ago • 5 min read
Sponsored by EveryExpert I also put together a free guide on getting your first or next paid client: terryrice.co/everyexpert I'm going to tell you how commenting on LinkedIn led to a documentary being made about my life. Then I'm going to show you how the same move can grow your business, because that part matters more than the story. Here's the actual chain. Somebody from ConvertKit wrote a post. Someone left a comment on it. I replied to the comment. Not the post. The comment. That's how...
28 days ago • 3 min read
Sponsored by EveryExpert I also put together a free guide on getting your first or next paid client: terryrice.co/everyexpert I coach my daughter's flag football team. Nine year olds. I did not realize it was basically a part-time job. Week one, I showed up and assumed the kids knew how to play. They, meanwhile, assumed I knew how to coach. We were both wrong. We won anyway, somehow, because the other team was even less prepared than we were. That taught me the wrong lesson for exactly seven...
about 1 month ago • 2 min read
Sponsored by EveryExpert Get paid for what you already know. A friend asked me last week if his idea for a reel was too silly. The plan: recreate the Nickelback "Photograph" video, shot for shot, to promote his business making AI images. I told him it was goofy. I also told him it was great. Both are true, and only one of them matters. So I gave him the advice I give everybody. You can do whatever you want, so long as you can face the consequences. He can face this one. Worst case it flops...
about 1 month ago • 3 min read
I made a $5,000 video without a film crew Just me, an afternoon, and a tool you already have access to. Real talk. Going into Memorial Day weekend, I have spent the week feeling genuinely grateful. It almost feels corny saying this out loud, but I want to tell you why anyway. For years there was a gap between the work I loved and the work I had to do to get there. AI closed most of that gap. I am still a little amazed by it. I was vibe-coding at the gym this week, building a tool on my phone...
3 months ago • 4 min read
I was watching a documentary. Then I built this Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. I'm watching a documentary on YouTube, and the next video in the queue is about a new Claude feature called Claude Design. I got five minutes into that video before I closed it and started building. Here's why. I've wanted to make carousel posts for LinkedIn for months....
4 months ago • 3 min read
Missed you last week. Here's where I've been. Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. This newsletter is sponsored by Kit. On March 31st at 1pm Eastern, I'm doing a live session called "What's in Terry Rice's Kit?" — a behind-the-scenes look at the exact email system I use to find warm leads, build trust, and generate income without pitching every week. Grab...
5 months ago • 4 min read
My Son's School Project Turned Into a Business Welcome to The Real Work, weekly insights for high-performers and entrepreneurs who've outgrown their current success and are ready to rebuild from their authentic foundation. Last week I was sitting across from Baratunde Thurston at the Wythe Hotel in Brooklyn. If you don't know him, you should. He's a bestselling author, former director of digital at The Onion, Emmy-nominated producer, and host of a podcast called Life with Machines about how...
6 months ago • 4 min read
